LAS VEGAS (June 28, 2019) – Thursday, June 27 marked the dawn of a new era in the evolution of Las Vegas as businessman Alex Meruelo unveiled the return of SAHARA to the world-famous Las Vegas Strip. In a city known for over-the-top spectacle, Meruelo upped the ante with a dramatic announcement event revealing the resort name in a bold display of modern engineering. In a first for Las Vegas, the custom-made production featured a dynamic drone light show, 3D projection mapping and dazzling pyrotechnics display – paving the way for the distinctive return of an icon.
The SAHARA Las Vegas
reveal event featured 250 drones, which are designed for entertainment purposes and capable of creating more than four billion color combinations to light up the sky. The spectacle, which featured dynamic aerial imagery including spinning slot reels and winning black jack hands, included 3D projection mapping that paid homage to Las Vegas’ glamorous past as well as a choreographed dance lead-in led by a troupe of authentic Las Vegas showgirls and dancers. The grand finale, which revealed the new SAHARA name and logo, married the best of drone technology, 3D projection mapping and pyrotechnics.